Kurkure Masala Munch

Kurkure Masala Munch is the flagship flavor of the Kurkure brand, launched in India in 1999. It pioneered the "tedhe-medhe" (crooked) snack category, using a unique blend of Indian kitchen spices and a crunchy "multigrain" base of rice, corn, and gram flour.

It is widely considered the gold standard for savory, spicy Indian snacks, designed to pair perfectly with a hot cup of masala chai.

The "Classic Masala" Profile

Masala Munch is famous for its high-intensity spice kick and its irregular, knobby shape that holds more seasoning than a flat chip. The flavor is a balance of heat from red chilies, tang from dry mango powder (Amchur), and umami from garlic and onion.

Product Specifications (2026)

Nutritional Quick-Take (Per 100g)

• Energy: ~554 kcal

• Total Fat: ~34g (High in saturated fats)

• Sodium: ~650mg – 900mg (A very salty snack)

• Carbohydrates: ~54g

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