Potato Cracker

PRAN Potato Cracker is one of the most widely recognized snacks in Bangladesh and a major global export for PRAN-RFL Group. While it competes directly with the iconic Bombay Sweets version, PRAN has carved out its own space by offering a bolder, more "masala-forward" flavor profile.

Unlike thin-cut potato chips, these are extruded crackers made from a dough of potato flakes and wheat flour, resulting in a uniform rectangular shape and a light, airy crunch.

The "Savory Punch" Profile

PRAN Potato Crackers are known for being slightly "heavier" on the seasoning compared to their rivals. They lean into umami flavors, often featuring a distinct hint of garlic and onion powder that makes them very addictive.

Key Features

• The "Shatter" Crunch: Because they are made with a blend of tapioca and potato starch, they have a brittle texture that shatters cleanly when bitten.

• Uniformity: Every cracker is exactly the same size and shape, ensuring a consistent ratio of masala to cracker in every bite.

• The "Tomtom" Range: Under the "Tomtom" sub-brand, PRAN offers more adventurous flavors like Green Chutney and Hot Tomato, which have a sharper, more acidic kick.

• Affordability: They are famous for their "pocket-money" pricing, with mini-packs being accessible even in the most remote village shops.

Flavor Lineup

Product Specifications (2026)

• Main Ingredients: Wheat Flour, Potato Flakes, Tapioca Starch, Edible Vegetable Oil, Onion Powder, Salt, Sugar, and Citric Acid.

• Nutrition (per 100g): Approximately 537 kcal, 8g Protein, and 30g Fat.

• Pack Sizes: Available in 12g (Mini), 25g (Standard), and 60g (Large/Family).

• Current Price (Bangladesh): Mini packs typically retail for 10 BDT, with larger packs ranging from 25–50 BDT.

Why Fans Choose PRAN over Bombay Sweets

While Bombay Sweets is the "nostalgic" choice, PRAN is often preferred by those who find Bombay Sweets too mild. PRAN's crackers are generally:

1. More Seasoned: The "dust" of spices on a PRAN cracker is usually more visible and punchy.

2. Sturdier: They are slightly less fragile, making them better for dipping into tea or soft drinks without breaking instantly.

3. Bolder Garlic Notes: If you enjoy the savory taste of onion and garlic powder, PRAN's formula hits those notes more aggressively.

Pro Tip: For a "street-style" snack, crush a small pack of PRAN Potato Crackers into a bowl of PRAN Jhal Muri. The contrast between the soft puffed rice and the hard, spicy potato cracker pieces creates a fantastic texture mix.